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I had a chance to work with Jane in the early stages of building my startup. She was patient and took her time walking me through different business development exercises that are now staple practices in my day-to-day operations. She was also very much present and available if I needed advice editing a pitch or masterminding a new marketing campaign; she was always a phone call or email away. Whether you are a new founder or looking to advance within your current career, the knowledge and expertise that Jane provides is invaluable.
Jane Parmel, is honest, resourceful and goal oriented. During her time working with my staff, we all admired her mindful approach to details, implementing systems in operations and organization. These skills, along with her fearless sense of humor make her an asset to any professional setting.
I have had the pleasure of working with Jane for over 30 years. We have had several successful businesses and have pivoted with the times which helped us to stay leaders in our industry. Like many businesses, we have had our ups and downs. We developed a strong trust in one another and knew our strengths & weaknesses. I believe that is what kept us motivated through the years. Jane’s insight and point of view are well thought out. She is a great listener, easy to talk to, and respects everyone that she works with. If you need to get something done, Jane is the person to call. She is intelligent, diligent, and thorough. When she is given a task, she will research the pros and cons and provide the best options to get the job done. She will do whatever it takes to complete the job successfully. I can confidently say that Jane is an asset to anyone that chooses to have her on their team.
I was in trouble and I knew something had to give - and that was me! Jane made it so easy to see where we were leaving money on the table - and she never made me feel like it was my fault. The roadmap she gave us has allowed us to realize a $40K increase in the first six weeks we worked with Cardinal. I already made my investment in her coaching program back and I'm not doing business without her!
I thought she was crazy when she said "Cut your costs, raise you prices and plan a vacation!" But with her showing us how, we did and I finally am to leave on a vacation while my business still runs itself!
Jane helped us make our exit plan which was so much more than just locking the door one last time. We sold our business for more than we could have imagined - she got our cash flow and expenses set and our retirement is so much happier. Thanks for everything!

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