ABOUT Jane Parmel

I Help Business Owners

Because I Was Once the Business Owner

Who Needed This Help...

Jane Parmel | "The Profit Whisperer"

Jane Parmel is the go-to expert for small business owners ready to stop struggling and start scaling. As the founder of Cardinal Profit Strategies, she’s spent over 30 years helping entrepreneurs transform cash flow chaos into profit-driven clarity.

Her secret? A proven, personalized system that identifies hidden revenue, slashes waste, and accelerates growth—often without spending an extra dollar on marketing. From high-impact Flash Coaching to full-scale strategic planning, Jane delivers results that business owners can feel immediately.

Armed with certifications from Goldman Sachs 10,000 Small Businesses, StartingBloc, and backed by NYC WBE and NGLCC’s LGBTBE certifications, Jane is more than a coach—she’s your business’s competitive advantage – YOUR SECRET WEAPON!

If you’re serious about adding eye-popping revenue in the next 12 months without sacrificing your time or sanity, Jane is the ally you didn’t know you couldn’t afford to miss!

Our Mission

At Cardinal Profit Strategies, we believe that profit isn’t a four-letter word. Our mission is to help business owners reclaim time, stabilize cash flow, and maximize profitability so they can finally build the businesses—and lives—they dreamed of.

How We Help

■ "The Power Profit Lab"
Group learning to
learn, share, and grow with peers facing the same challenges—leaving each session with strategies you can use right away.

■ "Freedom Formula Mastermind"
A collaborative small group where you brainstorm, problem-solve, and hold each other accountable. Step into the
Hot

Seat for personalized feedback.

One-to-One Coaching
Personalized, industry-specific strategies tailored to maximize growth, calm cash flow, and create time freedom for

business owners.

Why Business Owners Choose Us

Jane’s approach is pragmatic, personal, and proven. Her clients range from restaurant owners and hospitality businesses to event planners and B2B service providers. She has helped hundreds of entrepreneurs stop guessing and start growing, turning frustration into clarity and consistent profit.

Her webinar series, Profit Isn’t a Four-Letter Word, continues to transform how business owners think about money, while her reputation as a speaker, strategist, and mentor has made her a trusted voice in the entrepreneurial community.

Community Impact

Beyond client work, Jane is an active presence in the Queens and Brooklyn business communities, mentoring startups, supporting non-profits, and helping local organizations thrive. She believes every business has the potential to succeed with the right tools, mindset, and strategy.

👉 Your path to profitability starts here.
Claim your
FREE 45-minute Profit Growth Session and

discover how much hidden profit is waiting in your business.

VIDEOS

TESTIMONIALS

I had a chance to work with Jane in the early stages of building my startup. She was patient and took her time walking me through different business development exercises that are now staple practices in my day-to-day operations. She was also very much present and available if I needed advice editing a pitch or masterminding a new marketing campaign; she was always a phone call or email away. Whether you are a new founder or looking to advance within your current career, the knowledge and expertise that Jane provides is invaluable.

Aurelia E.

Jane Parmel, is honest, resourceful and goal oriented. During her time working with my staff, we all admired her mindful approach to details, implementing systems in operations and organization. These skills, along with her fearless sense of humor make her an asset to any professional setting.

Marie K.

I have had the pleasure of working with Jane for over 30 years. We have had several successful businesses and have pivoted with the times which helped us to stay leaders in our industry. Like many businesses, we have had our ups and downs. We developed a strong trust in one another and knew our strengths & weaknesses. I believe that is what kept us motivated through the years. Jane’s insight and point of view are well thought out. She is a great listener, easy to talk to, and respects everyone that she works with. If you need to get something done, Jane is the person to call. She is intelligent, diligent, and thorough. When she is given a task, she will research the pros and cons and provide the best options to get the job done. She will do whatever it takes to complete the job successfully. I can confidently say that Jane is an asset to anyone that chooses to have her on their team.

Rachael R.

I was in trouble and I knew something had to give - and that was me! Jane made it so easy to see where we were leaving money on the table - and she never made me feel like it was my fault. The roadmap she gave us has allowed us to realize a $40K increase in the first six weeks we worked with Cardinal. I already made my investment in her coaching program back and I'm not doing business without her!

Mike R.

I thought she was crazy when she said "Cut your costs, raise you prices and plan a vacation!" But with her showing us how, we did and I finally am to leave on a vacation while my business still runs itself!

Alex P.

Jane helped us make our exit plan which was so much more than just locking the door one last time. We sold our business for more than we could have imagined - she got our cash flow and expenses set and our retirement is so much happier. Thanks for everything!

Stella & Lino C.
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***DISCLAIMER:

The information contained on this Website and the resources available for download through this website is not intended as, and shall not be understood or construed as, professional advice. While the employees and/or owners of the Company are professionals and the information provided on this Website relates to issues within the Company’s area of professionalism, the information contained on this Website is not a substitute for advice from a professional who is aware of the facts and circumstances of your individual situation. Nothing on this site, nor advice from our experts, shall constitute legal advice.

CONTACT US

Office: Rockaway Park, NY

Call: 646-584-1389

Site: cardinalbusiness.pro

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